Month: October 2015

What has advertising done to us?

Why do all companies who have money ADVERTISE! Why do some people say that if a product is being advertised, it means its not good for you?

The answers to all this is again, the understanding of human behaviour. Advertising affects us in ways we cant comprehend with our concious mind. To the thinking mind, an advert is just a few seconds of marketing from a reputable company who are doing nothing but trying to promote their product – where they have spent their blood and sweat to get you the best product/service possible – or that is what they want you to think. The right term here is the value of perception.

Apple would be a good company to use here, it porbably costs them £50 to make an iphone yet the selling price is £700? Why? because to the consumer, the value of the product is very high. When all it is is just a macintosh in Steve Jobs mind but only realised into the physical world through years of improvements. What does that tell us about creativity?

Coming back to the point that I was making, advertising is not something we pay attention towards yet if it was played 8 times without us paying attention, you know without even thinking that its that company you have been looking for all this time. Radio advertising, for example is the prime example here and British Gas ads that we hear at least once an hour. Now, when it comes to your boiler breaking down or malfunctioning – what name comes to mind?

Is death only the beginning?

Death is inevitable.

Being afraid of death is something that affects all of us. It is a source of anxiety that reaches every aspect of our lives.

The way our society worships the youth and persistently avoids the elderly is where the problem lies, it shows the attitude we have towards death – YOLO – You only live once so do everything you can without thinking about the consequences? Is that what the youth believes today?

Our desperate need for distraction, along with the worshipping of celebrities and following. Judging the book by its covers – subconsciously we are all doing that.

What used to be called an ‘age of beautification’ which hits all of us at one time during our lifetime in the normal course of existence, does not have the same meaning now. This time is somewhere after the puberty and teenage years, as the individual looks into the mirror and sees the vessel that takes him through his/her travels through life. A few years of fixing your hair, make up addictions etc to have a presentable exterior(appearance) – teaches automatically after a few years, and it is more of a realisation – that ageing is an inevitable fact. Once realised, all of us humans take our own course to seek meaning. This is the time when finally we have realised that life is more than how we have grown up and thought it to be. At some point during our lives, we all face this glass shattering reality.

Through the glamour and careful understanding of human subconscious behaviour, large beauty corporations have promoted cosmetics and beauty treatments in our faces to an extent that we see, we buy, we run out and we repeat – Welcome to consumerism.

With the advancement of technology, will history look back at us as being the stupidest civilisation or the cleverest of them all? Are we really denying death? Is this what the religions warned us about? The fact that we will be so absorbed that we wont be able to see what is right in our faces?