Tag: perception

The Power of an Idea…

Any dominating idea, plan or purpose held in the mind through repetition of thought and an emotional desire for its realisation is taken over by the subconscious mind and acted upon by natural and logical means available.

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Where are today’s Edison, Bell, Einstein, Tesla and all the rest of the inventors we had in the past few centuries? Where are today’s DA Vinci, Van Gogh, Michelangelo who had so much to offer this world?
We are still the same human race – evolution has not accelerated for us to consider ourselves any different from those great minds. Then why do we struggle with coming up with innovative ideas that push the minds of masses to contemplate, to think, to express through innovations and art that language alone cannot do.
Is it because now ideas are all incentivised and patented by multinational corporations, or more so made the average human believe that alone they are powerless and cannot run the marathon without their backing? Why? Because they have power? Something that reverts back to controlling us through fear?
Or is it the fact that through the constant bombardment of advertising, media, TV and technology – we have succeeded to clutter our brains to the extent that ideas do not flow to our brains like they used to. As the first paragraph states, ideas need to have persistence and determination behind them – by creating chaos internally, its just not possible for an individual person to think something through and to have belief in it.

The evil within…

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Why is it so easy to have an unquestionable evil in the form of ‘the others’.

60 years ago it used to be the Germans and the Japanese. 30 years ago it was the soviet unions. 15 years ago it was the Taliban and today it’s ISIS.

Bad things are always happening in this world and always have been. It isn’t that they have increased a lot recently – humans before went through a similar fear collectively that we expose ourselves to today. It’s just how it gets reported to us from a narrow perspective. It’s how we remain governed by a few and it’s how countries are run. The art of human manipulation eh!

If we realize how much fear makes us limit ourselves and not question authority, we obviously wouldn’t let it happen. So one may ask – why do we have the need to have ‘the others’?

Maybe without the enemy, we will have to face the presence of evil within ourselves.

Yet, how convenient is it for us to automatically assume that we are on the same side as the Angels and the ‘they’ are the real evil that we have to eradicate.

What has advertising done to us?

Why do all companies who have money ADVERTISE! Why do some people say that if a product is being advertised, it means its not good for you?

The answers to all this is again, the understanding of human behaviour. Advertising affects us in ways we cant comprehend with our concious mind. To the thinking mind, an advert is just a few seconds of marketing from a reputable company who are doing nothing but trying to promote their product – where they have spent their blood and sweat to get you the best product/service possible – or that is what they want you to think. The right term here is the value of perception.

Apple would be a good company to use here, it porbably costs them £50 to make an iphone yet the selling price is £700? Why? because to the consumer, the value of the product is very high. When all it is is just a macintosh in Steve Jobs mind but only realised into the physical world through years of improvements. What does that tell us about creativity?

Coming back to the point that I was making, advertising is not something we pay attention towards yet if it was played 8 times without us paying attention, you know without even thinking that its that company you have been looking for all this time. Radio advertising, for example is the prime example here and British Gas ads that we hear at least once an hour. Now, when it comes to your boiler breaking down or malfunctioning – what name comes to mind?